Ushering in His Presence

Often corporations provide a product or service with real value for many, yet for some reason, the public largely does not buy it. They might not even be aware of its existence. This is where marketing comes in, and why marketing is crucial for the sustenance and viability of any organization. It’s no wonder then that corporations pay over a million dollars to place their commercials as part of the Super Bowl halftime show. The benefits far outweigh the cost. Simply put, these commercials help these corporations put their best foot forward, as the saying goes, by providing them limited seconds to project their image and products and services in the best possible light. Public relations departments exist within corporations that serve as their face, while simultaneously managing the corporation’s brand.

Churches are no different than corporations in this regard. While I have not encountered a church with a public relations department or ministry, churches also must accurately project who they are to each person who walks through their doors. First this is achieved through the usher ministry (sometimes called greeter, door holder, and other titles today), as these are the first persons to encounter church goers. Then what begins with the usher continues through other church ministry leaders and members.